A Legacy of Communication Leaders

For over a century, the University of Oregon's School of Journalism and Communications has nurtured award-winning journalists, filmmakers, and communication strategists, shaping the media landscape with their achievements and innovations. With SOJC’s Hall of Achievement they strive to celebrate the alumni as well as inspire current students.

Challenge

SOJC faced the challenge of creating an engaging visual anchor that celebrated the outstanding success of its alumni while enticing current students. The goals were clear: design an awe-inspiring, interactive experience that exceeded client expectations, served as a recruitment tool, and seamlessly connected the past with the present.

  • Create a visually stunning, interactive experience for the Hall of Achievement
  • Honor notable alumni while inspiring and engaging current students
  • Develop a recruitment tool that showcases the legacy of success

Innovative Design for Timeless Impact

The Serenity team brought its deep background in digital development to bear, leveraging the Intuiface experience platform for maximum effect. The design process delved into essential questions about user perspectives, resulting in multiple iterations that balanced visual allure from a distance and user engagement up close.

Extensive mock-ups and testing, including a projector system simulating the full-scale viewing experience, ensured the design's effectiveness. The team curated hundreds of photos, videos, and quotes, crafting personalized stories for each inductee. A custom-built database adapted content dynamically, allowing users to filter stories by induction year, graduation, or academic track.

Approach/Solution Section Title

Peak of Mt. Hood, Oregon - photo by Sean Martin

Topic 1

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Peak of Mt. Hood, Oregon - photo by Sean Martin

Topic 2

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Peak of Mt. Hood, Oregon - photo by Sean Martin

Topic 3

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Approach/Solution Section Title

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Peak of Mt. Hood, Oregon - photo by Sean Martinphoto by Thomas Chizzali

A Showcase of Excellence

A Showcase of Excellence

The 14-foot video wall emerged as a dynamic storyteller, featuring rotating images, videos, and accolades of inductees. Module dashboards facilitated multi-user interactions, employing familiar mobile gestures for seamless navigation through bios. Accessibility was paramount, with draggable dashboard modules ensuring eye-level engagement for users of varying heights. Serenity's customized back-end system empowered the client to effortlessly add new inductees and content. Technical expertise in touchscreen design and implementation ensured a harmonious integration of hardware and software, delivering a seamless, engaging experience for users.

View the experience ›
screen from the Hall of Achievement showing alumnus Ann Curryhallway photo showing the Hall of Achievement digital experience

Results

The Hall of Achievement has become a living testament to SOJC's legacy, celebrating luminaries and inspiring current students. The installation not only met but exceeded client expectations, serving as a recruitment tool and a captivating starting point for school tours. User feedback has been overwhelmingly positive, highlighting the successful fusion of awe-inspiring visuals with an engaging, interactive experience. Serenity's innovative design has seamlessly connected generations, reinforcing SOJC's position as a hub of journalistic excellence for the University of Oregon.

Serenity did an amazing job creating something that captures you from the minute you’re outside the doors coming into the building to the moment you’re standing in front of it and interacting with it.

Working with Serenity, I felt like we had a partner who really understood our needs and was open to discovering creative solutions.
Shan Anderson

Shan Anderson

Instructor and Faculty Liaison, SOJC

Brand

Content Strategy
Brand Development
Visual Identity

Digital

User Interface/Experience Design
Digital Signage Development
Software/Hardware IT
Programming
Front End
Back End
Information Architecture

Content

Motion Graphics
Storytelling
Curation
Image Retouching

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Portland OR 97214  •  map ›

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