Navigating Life’s Complex Transitions
SKH Family Law & Estate Planning serves individuals and families facing significant life changes—divorce, child custody, estate planning, and beyond. With offices across the Pacific Northwest, SKH provides expert legal counsel characterized by empathy and precision. Their audience often arrives amidst uncertainty and stress, requiring clear, compassionate communication and trustworthy resources during pivotal moments.
Challenge
Rebuilding a Digital Foundation for Growth
SKH was navigating a major brand evolution, from a recognized legacy firm to a forward-thinking modern practice, and needed a digital experience that reflected that transformation while simplifying complex legal information and improving discoverability.
- Translate a legacy law firm identity into a modern, cohesive brand
- Streamline user experience to improve clarity and ease-of-use
- Elevate digital presence to reflect professional excellence
- Implement a family law SEO strategy to boost organic visibility
- Strengthen conversion rates from visitors to consultations
Strategic UX and Law-Firm SEO Optimization
We partnered with SKH’s leadership to understand where the firm was coming from as Stahancyk, Kent & Hook and where it needed to go as SKH Family Law & Estate Planning. That insight guided every choice in language, tone, and visual direction. We maintained the firm’s strong search performance through a full SEO audit, 301-redirect plan, and structured schema, aligning all content and metadata around how real clients look for family-law help.
Designing for Connection in Critical Moments
The previous site’s long, article-style pages made information hard to scan. We rebuilt the structure for clarity and conversion, introducing consistent patterns of overview, benefits, social proof, and clear next steps. Every detail helps anxious visitors feel oriented and supported, leading them naturally toward contacting the firm.
A Dynamic CMS Built for Longevity
Behind the scenes, Serenity created a CMS that connects attorneys, paralegals, offices, blog posts, FAQs, job postings, and testimonials. Smart relationships automatically place testimonials on relevant pages by service, office, or attorney, keeping the experience cohesive and reducing maintenance time as the firm grows.
A Family-Law Site That Inspires Confidence
The redesigned SKH website unites modern UX design, clear hierarchy, and compassionate tone into a calm, trustworthy experience. Using Akatab and Minion Pro typefaces, a blue palette with orange accents, and authentic photography of real families, the site feels warm yet professional. Combined with faster load times, mobile optimization, ADA compliance, and structured data, SKH now stands out online as both approachable and authoritative.
Anna C. Friedhoff
Attorney / Shareholder
Approach and Solution in Harmony
Every stage of the redesign linked strategy with empathy. From discovery to launch, Serenity’s process paired thoughtful planning with technical precision—ensuring SKH’s new digital home feels both intuitive and deeply human. The result is a site that performs as beautifully as it communicates, reinforcing trust and confidence at every interaction.
A Digital Presence that Comforts and Converts
The rebrand and website launch produced measurable gains in SEO performance, organic traffic, and consultation inquiries. Within months, SKH achieved higher rankings for key family law and estate planning terms, while engagement metrics showed deeper exploration and stronger conversion intent. Early analytics revealed notable increases in search impressions and consultation completions, and SKH leadership described the new site as “a true reflection of who we are today.” The refreshed digital presence honors their legacy while reinforcing trust at every touchpoint.
Results
The new SKH site launched on time and on budget, marking a smooth public transition to SKH’s new name and brand. Clients now benefit from a faster, easier digital experience that reflects the firm’s high standards. Internally, the team can publish updates in minutes instead of hours. Feedback from both clients and staff has been overwhelmingly positive, with particular praise for the site’s clarity, calm tone, and sense of professionalism.
Brand
Brand Messaging
Visual Identity
Digital
Content System Design
UX/UI Design
Web Design
Web Development
SEO Strategy & Implementation
Content
Information Architecture
Content Strategy
Legacy Content Migration
