A Digital Evolution
Oregon Health & Science University (OHSU), a leader in healthcare and research, embarked on a transformative journey to unify and modernize its digital communication platforms, introducing OHSU NOW, a comprehensive solution for staff communication.
Challenge
OHSU aimed to seamlessly transition staff to OHSU NOW, a new digital communication platform, while emphasizing its advanced features.
- Advertise the change and its significance across the OHSU community
- Assist researchers, doctors, faculty, and students in transitioning effortlessly to OHSU NOW
- Exceed the adoption goal for the OHSU NOW mobile app
Multiple Creative Levers
Collaborating closely with the Communications department, we leveraged our expertise in video production, digital media, and print materials to craft engaging content. Through a strategic blend of informative videos and visually impactful print pieces, we aimed to communicate the benefits and functionalities of OHSU NOW.
A Resonant Campaign
Serenity developed printed signage, digital advertisements, and informative videos that were leveraged across the OHSU campus. This campaign facilitated a smooth transition for researchers, doctors, faculty, and students, ensuring they embraced the transformative changes within the digital ecosystem.
Results
The OHSU NOW Adoption Campaign catalyzed a significant shift in the institution's digital landscape. Notably, the mobile app adoption surpassed expectations by an impressive 48%, underscoring the tangible success of the campaign. Serenity played a pivotal role in propelling OHSU towards a successful digital future, marked by innovation, unity, and enhanced communication dynamics.
Brand
Content Strategy
Brand Development
Brand Messaging
Visual Identity
Digital
Web Design
Print Design
Content
Motion Graphics
Video Production
Post-Production
