Leading Philanthropy in the Pacific Northwest
The M.J. Murdock Charitable Trust stands as a prominent philanthropic organization in the U.S., having contributed over $1 billion in grants to nonprofits across the Pacific Northwest in its 44-year history. Beyond funding, the Trust serves as a thought leader, providing essential development resources to nonprofits.
Challenge
The Murdock Trust’s website needed a transformation to improve user accessibility and effectively deliver its wealth of resources.
- Enhance the website’s user experience for diverse visitor needs
- Strengthen the Trust’s brand voice and online identity
- Revitalize the website with a mix of dynamic and evergreen content
- Develop user-friendly Sector landing pages and an efficient Grants Database
Optimizing Knowledge Delivery
Our team began with a comprehensive UX overhaul for the Trust’s website:
Site Map
The process began with mapping the existing 400-page site to understand its structure and flow.
User Journey
We recognized the diversity in visitor objectives and crafted usage scenarios for different user types to ensure an inclusive and effective experience.
Wireframe
The next step involved designing simplistic layouts for UX testing, allowing us to refine content and prioritize user needs.
Content Configuration
We conducted a thorough audit of the Trust’s extensive content library, which guided us in distinguishing dynamic from evergreen content. Our approach was methodical and user-focused, aiming to create a more intuitive, engaging, and informative online platform for the Trust’s audience.
New Sector Landing Pages
We developed a brand-new page type that highlights the specific areas where the Trust supports nonprofits.
Faster Grants Data
We developed a much-improved Grants Awarded Database that is faster, more detailed, and more useful.
A Revitalized Portal
The rejuvenated website emerged as a harmonious blend of functionality and design. New Sector landing pages were introduced, each tailored to highlight the Trust’s support areas, ensuring that visitors could easily navigate to relevant content. A significant enhancement was the upgraded Grants Awarded Database, now faster, more detailed, and user-friendly. The restructured website not only showcased the Trust's mission and offerings prominently but also became a dynamic resource center, catering to the evolving needs of grantees and nonprofits alike.
Results
The reimagined website has markedly improved user experience and engagement, resonating strongly with grantees and nonprofit organizations. It has become a vital resource, effectively communicating the Trust’s mission and offerings, and has seen increased return visits for its fresh and relevant content. This digital revitalization has not only elevated the Trust’s online presence but also reinforced its role as a key influencer and resource in the philanthropic community, enhancing its impact on the nonprofits it serves.
Camille Cotton
Grants & Communication Associate, M.J. Murdock Charitable Trust
Brand
Content Strategy
Brand Development
Brand Messaging
Visual Identity
Digital
User Interface/Experience Design
Web Design
Web Development
Information Architecture
Website Optimization
Content
Storytelling
Asset Curation
Illustration
