Pioneering AV Solutions in the Northwest
Specialists in audiovisual conferencing, control systems, and sound integration, Delta AV is recognized for leading the AV industry in the Pacific Northwest with its innovative solutions.
Challenge
Delta AV needed to refine its brand messaging to mirror the technical sophistication of their services.
- Establish a unified and clear brand message
- Redesign the website to align with the new brand narrative
- Develop content that distinctively positions Delta AV in the market
- Enhance the online portrayal of Delta AV's unique problem-solving skills
Crafting a Cohesive Brand Story
We embarked on a journey to redefine Delta AV’s brand identity. Recognizing the diverse understanding of their services among employees, we introduced "Design, Build, Support" as a new tagline to encapsulate Delta AV’s core competencies. This tagline guided the redesign of their website, ensuring each page distinctly echoed this messaging.
Our team's strategy included a content revamp focused on case studies and videos, aiming to capture and showcase the innovative essence of Delta AV’s work, highlighting their problem-solving prowess in the AV industry.
A Reflection of Excellence
The transformation culminated in a revitalized website, encapsulating the essence of Delta AV. The new site not only visually engages but also clearly communicates their services, guided by the “Design, Build, Support” philosophy. Rich in content, the site features compelling case studies and informative videos.
Results
The rebranding and website overhaul significantly elevated Delta AV’s brand perception. The clarified messaging and enhanced digital presence led to a deeper market understanding of their unique services. The content strategy, particularly through case studies and videos, effectively showcased Delta AV’s innovative solutions, strengthening their position in the competitive AV industry.
Jeremy Philips
Executive VP of Operations, Delta AV
Brand
Content Strategy
Brand Development
Brand Messaging
Visual Identity
Digital
Web Design
Web Development
Website Optimization
Digital Signage
Content
Storytelling
Motion Graphics
Video Production
Post-Production
Photography
