Content for Digital Signage
The rapid evolution of technology has delivered a plethora of incredible digital signage options. Each offers you the opportunity to make a big impression on your audience. However, there is also an opportunity to create a lasting impression that enriches your audience’s connection with your brand. At Serenity Studios, we believe developing a robust content strategy is the key to unlocking the return on your digital signage investment you expect. It should drive both the content to be produced as well as the technology selected to display it. At Serenity Studios we develop strategies and produce the content while partnering with our A/V partners on the technology side to unlock the potential of digital signage for your brand.
World of Speed
The World of Speed is a one-of-a-kind motorsports museum in Wilsonville, OR. Their exhibits feature historic race cars, boats, and motorcycles that tell the story of motorsports culture. One of the coolest attractions of the museum is the enormous 144 ft long digital canvas, comprised of 8 HD projectors.
World of Speed reached out to Serenity Studios to develop a strategy and a plan that takes full advantage of the massive canvas. Serenity Studios delivered a motion graphics campaign that supports the museum’s mission to educate, engage, and entertain museum visitors and motorsports fans. We included a little something for everyone; everything from trivia to volunteer opportunities to little-known motorsports facts!
Providence Heart & Vascular Institute
The Providence Heart & Vascular Institute reached out to our team in the midst of a major renovation and rebranding to strategize the best use of their new 4K video wall. Their challenge: inspire and empower recovering patients to get active and healthy again. To accomplish this, we first needed to better understand the heart patient experience. So, we decided to get to know a heart disease survivor. By that, we mean we created an entire mini-documentary as part of our research process!
With our research complete, we were able to develop a content strategy for recovering heart patients with confidence. We doubled down on the themes of hope, connection and inspiration. Our video campaign featured diverse patient stories, meditative zen videos highlighting Pacific Northwest activities, heart-healthy recipe videos, and a powerful welcome video to their new facility: Basecamp. Patients are now greeted with a rejuvenating dose of inspiration as they wait for their next appointment. They are reminded that they’re not alone and that life has an abundance of opportunity ahead.